Tennessee’s ‘Rise Glorious’ plan sets ambitious goals for championship and finances


As he approaches his 18th anniversary as athletic director of Tennessee, Dany White launched an ambitious and aggressive five-year strategic plan to drive the Vols and Lady Vols to athletic department-wide success. Dubbed “Rise Glorious” in tribute to the words of the University’s alma mater, Tennessee unveiled its plan Thursday morning after a lengthy collaborative process involving essentially the entire athletic department, student-athletes and members. from department staff to head coaches and staff in all 20 sports. The plan is comprehensive, but it includes specific goals for Tennessee teams to consistently win the SEC and national championships.

There are lofty financial benchmarks growing year over year through 2027 in terms of Tennessee’s subscription sales, operating budget, donations and sponsorship, but White also wants Tennessee to win at least one. national championship every four years and that each sport capture at least one SEC crown every five years. He’s not afraid of what he wants Tennessee to accomplish. He’s also transparent about the resources Tennessee needs to get there.

“You build a brand from within,” White said. “This is an internal (plan) that we have decided for ourselves, so the level of responsibility this places on our whole organization is enhanced when (we make it public). We are not hiding behind. We don’t hesitate. We want to be very, very competitive. I think competitive people want to be in competitive organizations, and we want student-athletes to come here and coaches to come here and our staff to all be challenged by those things and not intimidated by them.

After White previewed its launch in a few Knoxville media outlets on Wednesday, GoVols247 explains how Tennessee’s “Rise Glorious” plan came to fruition and the key points of its ambitious approach for the next five years and beyond for Flights and Lady Flights.


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