HelloFresh signs an agreement to acquire the assets of iX-tech


Meal kit supplier HelloFresh SE has sign an agreement relating to the acquisition of software and other assets from the logistics and supply company iX-tech GmbH.

With this acquisition, HelloFresh “aims to strengthen its technology footprint, evolve and develop technologies for production facilities in its international segment,” it said in a statement.

HelloFresh said technology provided by iX-tech will enable its warehouse teams to select the correct items for each order and place them in customer boxes as they are produced.

He added that the acquisition “is an important step” in the development of HelloFresh SE’s warehouse technology and automation.

First quarter performance

In April, HelloFresh recorded first quarter revenue of €2 billion (+26.4% YoY at constant currency, Q1 2021: €1.44 billion) and delivered 287 million meals. It also noted that it had reached 8.52 million active customers.

Commenting at the time, Dominik Richter, co-founder and CEO of HelloFresh said“Our unique diversification across geographies, brands and business models has allowed us to navigate an incredibly volatile macroeconomic environment and continue our strong and profitable growth trajectory through 2022.”

HelloFresh went public on the Frankfurt Stock Exchange in November 2017 and has been listed on the German stock index since September 2021.

It is present in the United States, the United Kingdom, Germany, the Netherlands, Belgium, Luxembourg, Australia, Austria, Switzerland, Canada, New Zealand, Sweden, France, in Denmark, Norway, Italy and Japan.

© 2022 European supermarket magazine. Article by Nikita Naz Siddique. For more news on the A brand, click here. Click on subscribe register for ESM: European Supermarket Magazine.


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