Fintech Venture Leader Simplifies Fractional Investing in Alternative Assets – Venturelab


22.11.2022 12:00, Morgane Ghilardi

The Swiss National Startup Team welcomes new members after a jury selected ten startups to join the Venture Leaders Fintech 2022 program. In anticipation of the London roadshow at the end of November, we would like to introduce our community to each of the Venture Leaders Fintech 2022. Meet Aurelio Perucca, CEO of Splint Invest.

Last name: Aurelio Perucca

Location: Solothurn, Switzerland

Nationality: Italy

Graduated from: University of Basel in 2019 with a doctorate in economics

Job title: CEO

Number of employees: 13

The money raised: CHF 1 million

First point of contact with Venturelab: 2022, a business growth seminar

What does Splint Invest do and why?
Splint Invest is a simple and fully mobile solution for investing in alternative assets, from just 50 EUR. In just a few minutes, anyone can create an account and start investing.

How did you come up with the idea for your startup?
Mario von Bergen, Alex Hoffmann and I are not only co-founders, but also former PwC colleagues and friends. We share a passion for investing. In the summer of 2020, we realized that our portfolios were not diversified; all of our investments were highly correlated to stock markets and the overall macro picture. So we did our research and found whiskey casks. However, it was difficult to get an overview of all potential sources, and we had to invest at least 40,000 euros to start. So we decided to put some money into it and invest in a dozen casks of whiskey from an Irish distillery. When we told our friends and families about it, they all said the same thing: next time they wanted to invest too! After a few weeks, we had a list of 30 to 40 interested people. This is how we came up with the idea of ​​investing in a fractional way in alternative assets, completely mobile and digital, and as simple as online shopping.

What do you expect from the Venture Leaders roadshow and how do you think it will help you achieve your vision?
I am looking for opportunities to connect with potential investors. We are looking for a lead investor for the next funding round with a fundraising target of CHF 2.5 million. With the funds, we would like to onboard 50,000 additional users and increase monthly revenue from EUR 15,000 to EUR 250,000 in 12 to 18 months. Additionally, we plan to expand across Europe as well as the UK. Meeting local FCA authorities or potential partners for market entry would be great.

“With Splint Invest, we have built a sustainable platform that makes alternative asset classes easily accessible to everyone.”

Who does your product or solution help, and how?
Globally, the number of active retail investors has grown from 35.6 million in 2017 to over 150 million in 2021. The community is growing rapidly. This trend is supported by social media and many other opportunities to learn more about financial markets and investments, as well as the increased accessibility of stocks, bonds, ETFs and cryptos. However, there are many interesting and successful asset classes, such as private equity, real estate, infrastructure and luxury items, but these asset classes are not yet accessible to retail investors. With Splint Invest, we have built a sustainable platform that makes alternative asset classes easily accessible to everyone. Initially, we focus on split investing in luxury items, such as whiskey, watches, wine, cars and art.

What are you most excited about at work right now?
We are constantly improving our app with great features. As I’m also a retail investor, I love seeing how the app evolves and I’m always very excited to use new features. I’m also very excited about the new asset classes we’ll be releasing soon, like classic cars and art.

How did you put together your team?
As already mentioned, my co-founders and I are former colleagues and friends. Since we came up with the idea together, it was easy to motivate everyone to work on a solution. After a few months, we realized that the project was growing and that we could no longer work on it at night and on weekends. That’s when I held a workshop with all the co-founders, and we discussed whether we should step down and go all-in. The motivation was great, but the money to pay the salaries was lacking. However, we thought we had to take the first step if we want to convince external investors to believe in us and our project. So we decided to accept the risk and quit our jobs to join forces.

What market are you addressing and what is the potential of your startup?
In the first phase from 2022 to 2023, we will only focus on DACH. With the current budget, we are targeting a specific user group: high earners aged 40-55. At the end of 2023 or the beginning of 2024, we plan to expand in Europe, for example in the United Kingdom, Scandinavia or Spain.

What are your main achievements to date?
Since February 2022, we have been working full time on the project, started advertising the app and set up a customizable referral system. The result is a significant increase in active users. To date, we have over 6,000 registered users and over 2,200 active users. In just a few months, we were able to onboard 11 vetted vendors and sold over 65 investment opportunities with a total value of over €1.2 million. Since August, we have been generating monthly income of more than 15,000 euros.

Is there anything that few people know about you?
Only close friends and family know how much I love dogs, especially my dog ​​Jeff. Jeff is a Jack Russel, 5 years old and crazy. He looks so cute, but he’s a monster. I always get in trouble because people want to touch him, even though he really doesn’t like being touched.

What is your favorite podcast and why?
I really like the podcast Die Sprechstunde by Moser and Schelker because the content is mostly “useless”; it’s just two friends talking badly.

What is your favorite book and why?

The Kleine Machiavelli by Hans Rudolf Bachmann and Peter Noll. I read it twelve years ago. It’s fun to read and it opened my eyes.

How did you come up with the name of your startup?
Originally, the idea was to call the platform “Split Invest” because we split assets into small fractions. However, we all agreed that “split” sounded weird, so we came up with an alternative: “Splint”. A splint is a long, thin strip of wood, which is also a fraction of something larger.

Who are you inspired by and why?
My father is a great inspiration. I think it’s a big challenge to manage your own career and your own business while having time for family. Seeing how my father managed to strike a good balance between the two motivates me.

What is the most rewarding aspect of being a Founder?
I can’t answer this question in general but, for now, the most rewarding thing for me is using our app to invest in alternative assets. I really like the product and in a way we built it for ourselves as well. It is of course also very satisfying to see that we have built something that also delights other retail investors.

The Venture Leaders Fintech roadshow in London is organized by Venturelab in partnership with Swissnex and supported by EPFL, ETH Zürichand Walder Wyss.

Logo q_eintrag_records.64819#

Splint Invest is the easiest way to invest in alternative assets, starting from just 50 EUR. Fully mobile and in less than two minutes, anyone can create an account and start investing. Splint… Read more


Comments are closed.