Everi Holdings Inc. (ERI) provides technology solutions to the casino gaming industry. The company has acquired some strategic assets from the XUVI marketing platform.
Privately held XUVI values, targets and engages customers to build loyalty through immersive analytics. Although the terms of the deal are not disclosed, Everi funded the transaction in cash.
Darren Simmons, Executive Vice President and Head of FinTech at Everi, said, “Combining XUVI’s technology with our existing loyalty solutions and innovative marketing services will further strengthen our ability to provide customers with actionable insights to improve their customers’ gaming experience and drive revenue growth.”
XUVI’s technology solution, BEAMSTUDIO, gathers a customer’s historical and behavioral propensity data and assigns future value based on their characteristics and behaviors.
The platform delivers predictive and actionable insights in real time, which optimizes marketing efforts and increases efficiency.
Additionally, Everi has also partnered with the Scarlet Pearl Casino resort this week to offer customers the option to convert cryptocurrency into cash. Additionally, the company has also expanded its presence in the Ontario online gaming market with a vendor license from the Alcohol and Gaming Commission of Ontario.
The company has expanded its presence in key markets in the United States and Canada over the past three years.
The Taking of Wall Street
Roth Capital analyst Ed Engel hedged the stock with a buy rating and price target of $28. The analyst believes the market ignored Everi’s demand outlook, growth prospects of its FinTech vertical and free cash flow generation capabilities.
Overall, the street has a moderate buy consensus rating on the stock based on two unanimous buys. Everi Holdings’ average price target of $28 implies a potential upside of around 44.93%.
The stock’s potential upside comes on top of the 34% appreciation in the stock price over the past 12 months. The combination of Everi’s rapidly expanding presence and innovative technology offerings makes a compelling case for investors.
The offer to convert cryptocurrencies into cash for casino customers may just be the icing on the cake for this one.
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