Arta raises $90m to remove barriers to alternative assets

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Arta ‘will help more people achieve their wealth goals’

“We believe that a powerful financial strategy and a secure and happy future should not be the monopoly of the ultra-rich,” Sengupta said. “Everyone should have the opportunity to take charge of their financial lives in the same way as the wealthiest and most financially savvy people. So we do it the way we know best: by removing barriers to sophisticated finance through technology.”

Shailendra Singhgeneral manager at Sequoia Capital Indiasays Arta Finance is tackling a huge unsolved problem in the global fintech space: “Caesar and his team are uniquely accomplished in having built several cutting-edge products that are used by billions of internet users. Similar to many other consumer fintech companies we have partnered with, this one also requires a more user-centric approach, a more enjoyable user experience, and a more transparent and scalable platform than likely exists today We are grateful to be part of this journey with the Arta Finance team on their inspiring mission.”

Michael Gilroygeneral partner at Coat managementsays, “Arta’s digital approach opens up new investment opportunities that were previously out of reach for millions of people. We see an opportunity to expand Arta’s mission to help more people achieve their wealth goals.

And Micky MalkaFounder of Ribbit Capitalcontinues: “What excites us at Arta is the depth of understanding of two critical lines. The first is the complexity of financial services and the need to have more transparent access to information that will allow you to take better decisions. The second is the automation of it using the best technology available. At Arta we find the best of both. They understand the consumer, they understand the pain and they have the experience of working with the best technology. We are excited to see how they can influence and change the way everyone views their capital and assets.”

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